Proudly Local: How Nakula is Redefining Luxury Hospitality Management in Bali
Proudly Local: How Nakula is Redefining Luxury Hospitality Management in Bali

In Bali’s competitive hospitality sector, few companies embody local leadership, innovation, and sustainability like Nakula. Now in its 12th year, Nakula has emerged as a trusted name in luxury villa and boutique hotel management, offering a distinctly Indonesian approach to high-performance property operations.
A Leading Name in Bali Hospitality Management
Founded in 2012, Nakula is a 100% Bali-based hospitality management company that oversees a growing portfolio of over 70 luxury villas, villa compounds, and boutique hotels across the island. What sets Nakula apart is its commitment to shared success, sustainable practices, and a people-first ethos.
As a locally built and locally operated company, Nakula brings deep cultural insight and operational excellence to every property it manages—ensuring memorable guest experiences and long-term profitability for property owners. This includes luxury villas in Seminyak, Canggu, Jimbaran, and Ubud, catering to discerning travelers seeking comfort, privacy, and connection.
“We believe sustainable growth begins at home,” says Christian Sunjoto, CEO of Nakula. “That’s why every decision we make is built on long-term value for our partners and our community.”
Partnerships Built on Shared Success
Unlike traditional hospitality companies that prioritize top-line revenue, Nakula works on a profit-sharing model. This means the company earns only when its property owners do—creating true alignment in operations, pricing, staffing, and service delivery.
“We treat every property as a shared success story,” adds Christian. “From onboarding to optimization, we make sure every detail counts.”
Whether managing a private villa in Bali or developing long-term plans for wedding villas or event villas, Nakula is a strategic partner committed to lasting value.
Agile, Integrated, and In-House
All of Nakula’s core functions—including marketing, reservations, guest services, and property maintenance—are handled in-house by its Bali-based team. This integrated model allows for:
1. Seamless property onboarding (as fast as 2 weeks for villas and 3 months for villa compounds)
2. Real-time data insights via its own proprietary management system
3. Consistent guest experience and service standards
This operational agility gives Nakula a competitive edge, especially in an industry where speed, responsiveness, and trust are essential.
Investing in Local Talent
Nakula’s workforce of over 80 team members is made up entirely of Indonesian professionals. Beyond employment, the company actively supports the development of future hospitality leaders through:
1. On-the-job training
2. Mentorship programs
3. Partnerships with local tourism institutes
“If we’re profitable, let’s use that to create jobs and help children go to school. That’s the kind of impact we’re here to make,” says Christian.
Championing Sustainable Property Management in Bali
Nakula integrates eco-conscious practices at every level of operations, inspired by Tri Hita Karana, the Balinese philosophy of harmony between people, nature, and the spiritual world.
Sustainability Initiatives Include:
1. Eradicating single-use plastics
2. Installing solar panels and water recycling systems
3. Offering eco-friendly guest amenities
4. Collaborating with local communities on environmental initiatives
Nakula’s flagship property, Amarta Beach Retreat in Tabanan, is a model of green design and community engagement—demonstrating how luxury and sustainability can coexist.
Looking Ahead: The Future is Local
As Nakula continues to grow, its mission remains firmly rooted in its founding values: to deliver exceptional guest experiences, support local livelihoods, and preserve Bali’s environment and cultural heritage. Central to this mission is its performance-based business model that ties the company’s success directly to the profitability of its property partners—ensuring every decision made drives long-term value for all stakeholders.
Whether you are a property owner seeking a trusted hospitality management partner in Bali, or a traveler in search of a luxury villa in Seminyak, family villa in Jimbaran, or party villa Canggu, Nakula offers a local solution with global standards.
Discover more about our villas and management services at nakula.com
Follow us on Instagram @nakula for the latest updates and inspiration.