Bali has undeniably won our hearts through its natural wonders, culture, arts scene, and adventure activities. Stunning beaches, scenic lakes, gushing waterfalls, volcanic mountains, and rice paddies all make up the natural landscape of Bali. It is home to a rich and unique culture, a blend of Balinese Hinduism and sophisticated local tradition. Everywhere is an art scene with phenomenal murals, modern and contemporary paintings, and contemporary and historical performances among others. Its diverse natural landscape adds up to the adventure of outdoor activities that tourists can indulge in when in Bali.

But all of these sceneries and recreational ventures go down the drain when there are no cozy, homely, graceful, and rather elegant villas or hotels nearby. However, Nakula is the answer to your worries. We want you to honor your Bali experience with only the grandest and the best accommodation of Bali.

Whether you want to be undisturbed or within an arm’s reach from beaches and other leisure activities, we have villas for each one of your preferences. Being in a huge group or a small one doesn’t mean any problem since we can give you a villa that would fit you perfectly. Every villa promises you all of the comfort and pleasure you think you could only imagine in your daydreams.

At Nakula, we provide you with the finest customer service and impeccable amenities – from spacious rooms, butler and/or nanny services, exclusive cooks, lavish pools, and extensive outdoor gardens. Plus, we have designed door-to-door day tours so you won’t have to fret on achieving your planned itinerary. 

So if you are looking for a place to stay and for things to do on your vacation in Bali, scroll down and read our blogs to ascertain that you will have the best time of your lives.

Bali Airport

Introduction to Bali tourism

Bali is a tropical paradise that has been attracting tourists from all over the world for decades. The island’s unique culture, beautiful scenery, and welcoming people make it an ideal destination for travellers seeking a relaxing and exotic vacation.

Tourism is one of the major contributors to Bali’s economy, and the industry has been growing steadily over the years. With its increasing popularity, Bali has become a hub for tourism, and there is no doubt that the island has a lot to offer to visitors.

This article will delve into the latest statistics to explore the reasons behind this growth.

Bali tourism statistics – past and present

Bali tourism has experienced significant growth in recent years. According to the Bali Tourism Board, the island received 6.3 million foreign tourists in 2019, an increase of 3.7% from the previous year. The top five countries that contributed the most to Bali tourism were China, Australia, India, Japan, and the United Kingdom.

The island’s tourism industry has been growing steadily since the 1970s. In 1970, Bali received only 24,340 foreign tourists, while in 2010, the number had increased to 2.57 million. The rise of Bali tourism has been remarkable, and the island has become one of the top tourist destinations in the world.

Bali tourism attracts visitors from all over the world. According to Badan Pusat Statistik, majority of foreign tourists who visits Bali from 2014-2022 are from the following countries:

United Kingdom1,486,764

The most common age group of Bali tourists is between 25 and 44 years old. However, Bali also attracts families, honeymooners, and retirees.

Factors contributing to the rise of Bali tourism

Several factors have contributed to the growth of Bali tourism. First and foremost is the natural beauty of the island. Bali’s stunning beaches, lush forests, and scenic landscapes have captured the hearts of millions of visitors.

Secondly, Bali is home to a rich culture that has attracted tourists from all over the world. The island’s unique Hindu culture, traditional dances, and colourful festivals have become major tourist attractions.

Thirdly, Bali offers a wide range of tourist activities and experiences. From surfing and diving to yoga and meditation, Bali has something for everyone.

Finally, Bali is affordable compared to other popular tourist destinations. The island offers a wide range of accommodations, from luxury resorts to budget guest houses, making it accessible to travellers with different budgets.

Popular tourist attractions in Bali

Bali offers a wide range of tourist destinations that cater to different interests. Some of the most popular tourist destinations in Bali include:

Tanah Lot Temple

Tanah Lot Temple attracts a significant number of visitors each year, with estimates ranging from 2 to 3 million tourists. The temple’s popularity and its stunning sunset views make it a must-visit destination in Bali.

Tanah Lot Temple

Ubud Monkey Forest

The Ubud Monkey Forest is a highly popular attraction, drawing around 10,000 to 15,000 visitors per month. Its unique combination of playful monkeys, lush surroundings, and cultural elements make it a favourite among tourists.

Ubud Monkey Forest

Tegalalang Rice Terraces

The Tegalalang Rice Terraces welcome a large number of tourists, especially those visiting Ubud. While precise figures are not available, it is estimated that hundreds of thousands of visitors explore the terraces each year.

Uluwatu Temple

Uluwatu Temple is a prominent tourist destination. Its stunning cliffside location, captivating Balinese dance performances, and cultural significance contribute to its popularity. In 2017, Bali Tourism Department in Badung recorded 15,000 tourists visit Uluwatu Temple each day.

Sunset at Uluwatu Temple

Kuta Beach

Kuta Beach is one of Bali’s busiest and most popular beaches, drawing a substantial number of tourists. It is estimated that millions of visitors, including domestic and international tourists, visit Kuta Beach each year.

Kuta Beach

Bali seasonal patterns

Bali, experiences a tropical climate characterised by two distinct seasons: the wet season and the dry season. These seasonal patterns greatly influence tourism trends and visitor numbers throughout the year.

Dry Season (April to September)

The dry season in Bali is considered the peak tourist season, attracting a significant number of visitors from around the world. The weather during this period is characterised by clear skies, low humidity, and warm temperatures, making it an ideal time for outdoor activities, beach relaxation, and exploring the island.

Wet Season (October to March)

The wet season in Bali is characterised by increased rainfall and higher humidity levels. While some tourists may be deterred by the rainy weather, this period still sees a considerable influx of visitors. It is favoured by budget travellers, surfers seeking bigger waves, and those interested in experiencing Bali’s cultural and spiritual side through temple visits and traditional ceremonies.

Key factors affecting seasonal patterns

School Holidays

Bali experiences a surge in visitor numbers during school holiday periods, such as the summer break (June to August) and Christmas/New Year holidays (December to early January). Families with children often plan their vacations during these periods, contributing to increased tourist arrivals.

Festivals and Events

Bali hosts numerous festivals and events throughout the year that attract both domestic and international tourists. Events like Nyepi (Balinese New Year) and Galungan-Kuningan (a significant Hindu celebration) draw visitors interested in experiencing Bali’s unique cultural traditions, further impacting seasonal patterns.

Accommodation Rates

Accommodation rates tend to vary between the wet and dry seasons. During the dry season, when demand is high, prices for hotels and resorts can be considerably higher compared to the wet season, making it a determining factor for tourists when planning their visits.

 Accommodation Trends

Here’s an overview of various types of accommodations in Bali, along with the one that typically has the highest tourist occupancy:


In Bali, hotels generally have the highest tourist occupancy rate. This is mainly due to the wide variety of hotels available across different price ranges and locations, catering to the diverse preferences of tourists. YE 2022, Bali hotels recorded an increase in all metrics over YE 2021


Private villas are another popular choice for tourists visiting Bali. Villas are particularly favoured by families, honeymooners, or those seeking a secluded getaway. While they may have a relatively lower occupancy rate compared to hotels, certain high-end villas can still attract a significant number of tourists.

Guesthouses and Bed & Breakfasts

For budget-conscious travellers or those seeking a more local experience, guesthouses, and bed & breakfasts are a popular choice. These accommodations offer basic amenities, comfortable rooms, and a chance to interact with the locals. While their tourist occupancy rate may vary, they tend to be favoured by backpackers and travellers looking for a more authentic stay.


Bali boasts numerous beachfront resorts that combine luxury, tranquillity, and scenic beauty. These resorts often have extensive facilities like multiple restaurants, bars, spas, and entertainment options. Due to their attractive features and prime locations, resorts typically have a high tourist occupancy rate, particularly during peak seasons.

Religions in Bali

The primary religion practised in Bali is Balinese Hinduism, which is a unique blend of Hinduism, Buddhism, and indigenous Balinese beliefs. However, there are other religions present in Bali. Here is a list of religions found in Bali:

Balinese Hinduism

Balinese Hinduism is the predominant religion in Bali, with the majority of the Balinese people practising this faith. It combines elements of Hinduism, Buddhism, and animism. Balinese Hinduism revolves around the worship of various deities and ancestral spirits, and it is deeply intertwined with the island’s culture and daily life.


Islam is the second-largest religion in Bali, although its presence is relatively small compared to other parts of Indonesia. The Muslim population in Bali consists mainly of migrants from other regions of Indonesia or foreign residents.


Christianity has a minority presence in Bali, with various Christian denominations represented on the island. Christian communities in Bali include Catholics, Protestants, and other smaller Christian groups.


While Buddhism is not as widely practised as Balinese Hinduism, there are still Buddhist communities and temples in Bali. Buddhism often coexists with other religious practices and is influenced by local customs and traditions.

Fun facts about Bali

  • Bali has its own language. The majority of locals speak Basa Bali or Balinese as their primary language. Most Balinese speak a basic level of English, allowing them to communicate with tourists.
  • Bali, known for its rich cultural heritage, boasts an impressive count of over 20,000 temples scattered across the island.
  • Bali, is home to an estimated population of around 4 million people.
  • Bali’s Day of Silence, known as “Nyepi,” is a unique cultural event where the entire island shuts down for 24 hours to observe absolute silence, no lights, and no activities. It is a time for self-reflection, meditation, and purification, as locals and tourists alike respect the Balinese tradition of maintaining complete stillness and tranquillity.
  • Bali is nicknamed “Pulau Dewata” which translates to “Island of the Gods” because of its rich cultural heritage, spiritual traditions, and numerous temples that are scattered throughout the island, reflecting the deep religious devotion and reverence of its people. 
  • Bali has a unique lunar calendar system consisting of 210-day cycles called Pawukon calendar. It helps the Balinese people in planning and organising various religious and cultural events.

Bali tourism industry challenges

Despite the growth of Bali tourism, the industry faces several challenges. One of the biggest challenges is overtourism, which puts a strain on Bali’s infrastructure, environment, and culture.

Another challenge is the lack of sustainable tourism practices. Bali’s tourism industry has been criticised for its negative impact on the environment, and the island’s authorities are taking steps to promote sustainable tourism practices.

Sustainability efforts in Bali tourism

Bali’s tourism industry has taken steps to promote sustainable tourism practices. The Bali Tourism Board has launched several initiatives to promote sustainable tourism, including waste reduction, water conservation, and the use of renewable energy.

Many hotels and resorts in Bali have also implemented sustainable practices, such as recycling, composting, and the use of eco-friendly products.

Impact of COVID-19 on Bali tourism

Bali tourism has been severely affected by the COVID-19 pandemic. The island closed its borders to foreign tourists in March 2020, and the industry has been struggling ever since.

According to the Bali Tourism Board, the number of foreign tourists who visited Bali in 2020 dropped by 83.4% compared to the previous year. The pandemic has had a devastating impact on Bali’s tourism industry, and it may take years for the industry to recover fully.

Future of Bali tourism

Despite the challenges posed by the COVID-19 pandemic, the future of Bali tourism looks promising. The island’s authorities are taking steps to promote sustainable tourism practices, and the industry is adapting to the new normal.

Bali’s natural beauty, rich culture, and welcoming people will continue to attract tourists from all over the world. With the right policies and practices in place, Bali’s tourism industry can continue to grow while preserving the island’s environment and culture.


Bali tourism has experienced significant growth in recent years, thanks to the island’s natural beauty, rich culture, and affordable prices. However, the industry faces several challenges, including overtourism and the lack of sustainable tourism practices.

Bali’s authorities and tourism industry are taking steps to address these challenges and promote sustainable tourism practices. Despite the impact of the COVID-19 pandemic, the future of Bali tourism looks promising, and the island will continue to attract visitors from all over the world who are seeking an exotic and relaxing vacation.

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